Texting among teens outpaces IM, a survey conducted by Mediamark
Providing an extra level of security for alcohol companies, we’ve added a new feature to allow brands to verify a participant’s age before she can interact with its programs. This feature mimics many alcohol-related websites.
Simply check the box to enable.
Seventy percent of all beverage purchases in retail environments are impulse buys. Our new release, “Data on Demand” can help influence a shopper’s choice to purchase your wine.
Data on Demand allows you to share information with your customers with an auto-response message, perfect for instant coupons, sharing links, and information at events.
As with other programs types, you can invite participants to join other subscription lists.
Along with this feature, the reports share, how many times a mobile number participates in this campaign, the time of day people participate, and the total number of interactions with the program.
Tell us what you think. This feature will evolve into a more powerful geo-location tool. (hint;)
There’s no better way to figure out how to improve your customer service at the point-of-sales or events than to ask your customer questions. Today, we release surveys to help you improve the chances of your collecting information and activating your customers in your mobile programs. We’re pumped about this feature!
Creating Survey
After naming your campaign and creating a primary keyword, select the type of information you want to collect from the pull-down menu. The fields in the pull-down menu correspond to the fields in the profile information. You can read a previous feature post on how to create custom fields here.
When a survey participant incorrectly responds to your question, you may also customize the response.
After adding as many survey questions as you’d like (We recommend keeping the user experience in mind.), you can specify messages to say “thank you”, to notify a mobile user if she attempts to take the survey again, and to ask participant to join your promotion list.
Reports
To help you understand how captive your survey is, you can view the real time Participation Funnel on the campaign’s overview page.
Also provided is a Participation Time report which shows what time of day your customers participate in your survey and for each keyword if multiple keyword benchmarks are set up. This will help determine the best time to send broadcasts to elicit quick responses.
Create your mobile surveys and tell us how you’ve used them to activate your customers into your programs.
Text message has had a great impact on humanitarian and rescue efforts in Haiti. Victims trapped in the rubble have sent SMS messages to help rescuers pinpoint their location. (Read here.) Most notably, concerned people have helped raise over $2 million $5 million $10 million with $5 and $10 donations to organizations participating in the relief efforts by simply texting a keyword. Most notably the Red Cross’s call-to-action, “Text HAITI to 90999 to donate $10.”
When promoted properly, SMS programs reach an expansive audience and lead to action.
Here are a few ways to donate:
On January 19th, the Direct to Trade Symposium 2010 will be the first industry trade show to emphasize mobile as a valuable channel to engage consumers. (Applause!) We urge you to attend. In 2010, there will be a significant increase in the number of companies, small and large, incorporating mobile and text message marketing strategies.
If the Symposium isn’t on your calendar, get in touch with us. We can answer questions by phone or host a Q&A lunch for you and your colleagues.
Relevant questions and issues were raised in this discussion. We want to help clarify and educate the industry on the power of and many applications and insight customers share through text message programs.
Do you have any questions?
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