Jan
6th
Wed
“ Mobile is the most personal, intimate and media-engaging medium that is out there…Once you have that communication channel open, you now have the opportunity to send relevant, timely and engaging communication to your audience…Mobile is one of the most measurable channels out there.
Michael Becker, Direct to Consumer Symposium 2010 keynote speaker and mobile marketer. Read full article on WineBusiness.com
Jan
6th
Wed

New Feature: Account overview page

Based on feedback, we’ve integrated an activity feed, similar to Facebook. You’ll see feed items for new subscribers added, sent broadcasts, and ended campaigns.

What other information would help you?

Dec
18th
Fri
Amazon allows customers to track deliveries via text message. It’s a simple tool to integrate with CRM solutions and gives customers another channel with which to interact with you and your brand. Using the same tool, wine e-commerce sites can: Automate shipping notifications; Receive quick responses from customers who, at the last minute, want to change delivery dates; Minimize costs associated with return deliveries; Activate customers into a 100% permission-based mobile promotions list. Click for high-res photo

Amazon allows customers to track deliveries via text message. It’s a simple tool to integrate with CRM solutions and gives customers another channel with which to interact with you and your brand.

Using the same tool, wine e-commerce sites can:

  • Automate shipping notifications;
  • Receive quick responses from customers who, at the last minute, want to change delivery dates;
  • Minimize costs associated with return deliveries;
  • Activate customers into a 100% permission-based mobile promotions list.
Dec
18th
Fri

A New Year’s Gift Just For You

In 2010, wine marketing conferences (Direct to Consumer Symposium and Wineries Unlimited) will spotlight mobile and SMS (text message) as a powerful CRM and logistics tool to build strong relationships with customers. We’re thrilled more wine marketers will be exposed to and learn how simple, flexible, and cost-effective mobile marketing is.

To celebrate, we want to make an offer to help you:

Get in touch with us by email, Twitter, phone (347.829.WINE), or comment on this post, and we’ll help you launch a risk-free pilot program, which will include professional and account management services.

For associations and groups of at least 5 wineries or retailers, we’ll host an educational lunch in your town and offer the same risk-free pilot program to all who attend.

2010 will be a big year for mobile in the wine industry.

You’re welcome to share with your friends.

Dec
16th
Wed
“

in 2010, SMS increasingly will serve as the glue that cements multichannel campaigns.

More campaigns that span print, direct mail, digital signage and broadcast will use SMS to enable calls-to-action, e-coupons and metrics such as the number of people who view an advertisement.

Frederico Pisani Massamormile, Interim CEO of Mobile Marketing Association outlining top 5 mobile trends of 2010:

  1. Mobile is multichannel: mobile is most cost-effective method to reach mass market; supports engagement long after exposure to traditional media; brands recognize that mobile is a powerful way to maintain a relationship with customers.
  2. Richer analytics: provides more actionable insight to consumer interaction
  3. Smartphones create new opportunities: great for multichannel, but downside is that app development is costly and most apps have meager long-term traction.
  4. SMS’ value skyrockets: works on any mobile device or network; faster and farther-reaching
  5. Industry self-regulation grows: always aware of consumers’ best interest

Read his full article, Hot on SMS, cold on Apps: MMA’s view of 2010

Dec
10th
Thu

QR codes have received more attention in the US with Google’s Place Pages Project. Here’s a quick explanation of QR codes.

What is a QR code?

  • unlike price barcodes which hold up to 20 characters, QR codes hold up to 7,000 characters including website addresses, text, and phone numbers.
  • consumers take a picture of the QR code with a code reader downloaded on their mobile phone. (Unfortunately in the US, the software is not on mobile phones by default.)
  • turns everyday objects into a physical-world hyperlink.

How can you use QR Codes?

You can attach it to any object to entice interaction and gather metrics. For example, attached to a label, a QR code can link to a video of the winemaker explaining the wine in his own words or a time-elapse video of how they produced the bottle of wine from start to finish. QR codes will be a powerful tool for wine brands to tell a story about the brand.

QR Code Pros:

  • redirects to websites with one-click.
  • facilitates interaction between consumer and brand by connecting the physical object with a digital presence.
  • paperless ticketing for events and airlines. (This will be a dominate implementation sooner than later.)

QR Code Cons:

  • phones in the US are not equipped with QR code readers.
  • industry must develop standards and support a single QR code format to drive adoption.

View the video to see Google’s Place Pages Project in action.

Dec
9th
Wed

How does a small business use mobile coupons?

Published in Inc. Magazine’s December 2009 issue, How to Boost Sales with Mobile Coupons illustrates how easily small businesses can implement a text message marketing program to drive sales.

Here’s an excerpt from the column:

“One of the benefits of text-message coupons is that you can offer them at a specific time of day. Ashok Desai, owner of Family Dry Cleaners, a chain of four stores in southeastern Tennessee, started sending coupons via mobile text message in August…looking for a way to target coupons based on the time of day and day of the week. “Certain days are very slow for us, like when it rains or the middle of the week,” he says. Now, on Tuesday mornings, he sends out a promotion to the 100 people who have signed up.

To get customers to register to receive the text-message coupons, Desai put out fliers in each of his stores and sent direct mail to local residents, urging them to send a text message to the company’s short code to receive special text-message offers. He calculates he gets about a 10 percent redemption rate per coupon. The initiative, which costs $65 every four to six months, has generated an extra $2,000 a month in sales, he says…”

Read Inc.’s December 2009 issue for the complete column.

Dec
9th
Wed
Wine.com made a fantastic move today. They launched a partnership to power and source Gilt Groupe’s fine wine section. Gilt is a super-successful, invitation-only web site that offers its members single-day sales on luxury goods at extreme discounts. Even though the single-day sale concept is not new to the wine industry (Wine.Woot and Wine Library’s Cinderella Wine are two examples.), Wine.com’s approach is very different. They create a new marketing channel and tap into an audience who I imagine rarely shops on Wine.com. Knowing Gilt’s marketing genius, this move may pay off nicely for Wine.com. I would rank this right below Hugh MacLeod introducing Stormhoek to wine-drinking techies. For an invitation to Gilt, click on the image, send me a Twitter DM @raghav or email me raghav at winedrip. Do you think Wine.com’s partnership is great, ok, no effect? Click for high-res photo

Wine.com made a fantastic move today. They launched a partnership to power and source Gilt Groupe’s fine wine section. Gilt is a super-successful, invitation-only web site that offers its members single-day sales on luxury goods at extreme discounts.

Even though the single-day sale concept is not new to the wine industry (Wine.Woot and Wine Library’s Cinderella Wine are two examples.), Wine.com’s approach is very different. They create a new marketing channel and tap into an audience who I imagine rarely shops on Wine.com. Knowing Gilt’s marketing genius, this move may pay off nicely for Wine.com. I would rank this right below Hugh MacLeod introducing Stormhoek to wine-drinking techies.

For an invitation to Gilt, click on the image, send me a Twitter DM @raghav or email me raghav at winedrip.

Do you think Wine.com’s partnership is great, ok, no effect?

Dec
8th
Tue
Started by Andrew and Taylor, Little Barrel Clothing is a vineyard-inspired accessories line. The founders are passionate, and we recommend their tote bags and ties for holiday gifts. Enter the promotion LBFAM at checkout on the web to receive 30% off your entire order. The promotion lasts through New Year’s Eve.

Started by Andrew and Taylor, Little Barrel Clothing is a vineyard-inspired accessories line. The founders are passionate, and we recommend their tote bags and ties for holiday gifts. Enter the promotion LBFAM at checkout on the web to receive 30% off your entire order. The promotion lasts through New Year’s Eve.

Dec
7th
Mon

Are customers reading your emails on their mobile phone?

Close to 139 million people worldwide access their emails from a mobile phone. This number will approach 1 billion by 2013, according to a Radicati Group study. More importantly, nearly 1 in 5 holiday shoppers will use their mobile phone for assistance this year. Are you taking the proper steps?

Published on Mobile Marketer, How to mobile-optimize holiday email campaigns shares a handy checklist to help your subscribers take action from mobile. Here are three steps from the list:

  • Resize and better organize images and links.
  • Create content with less prose to fit smaller screens.
  • Use call-to-actions such as “click to call” that make sense for mobile users.

You can read the full-article on Mobile Marketer.

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